Sereikiene-Abromaityte

Sereikiene-Abromaityte (2013) refers the marketing mix as a whole company’s interrelated actions and solutions to meet consumer needs and to achieve the marketing goals. Marketing mix is originated as set of controllable marketing tools that a company uses to create a desired response in the target market. (Riaz, 2011) Selling and promoting the goods and products around the market is known as the main process of marketing. Marketing is considered as a very critical area of work, therefore it should be handled carefully and effortfullly done considering the resources. Before the marketing process there should be a good strategy and a good plan.