Direct marketing is define as directly communicating to the customer through different channels including telemarketing

Direct marketing is define as directly communicating to the customer through different channels including telemarketing,email,direct mail, social media, as well as online marketing. It’s related with promotion mix that makes a direct call to action. The following common types of direct marketing strategy we are going to use in our company:
Email Marketing:
According to market research, there are over 3.7 billion email user, by the end of 2017(Lifewire2017). Email marketing strategy of our company will be using email :
• For subscribing to our newsletter we will thank people
• We will invite them to view our website
• Invite them to event
By doing segment our list and personnalize email we can target the particular segment of subsribers

Direct Mail Marketing
Direct mail is one of the most effective ways to reach our potential customers that advertise our business and services. This is posted mail which includes catalogues, postcards, and envelope mailers. Direct mail marketing is one to one communications which includes following advantages:

• Personalized
• Selection of target market is high.
• Speaks directly to our target customers

Telemarketing
In B to B segment, Telemarketing is a common form of direct marketing to contact our target clients over the phone to sell our services. This is useful and capable tool to reach our new customers which include the following advantages:
• Cost effective marketing
• Gain valuable feedback immediately
• Measurable results

Social Media:
Social media platform is an effective marketing tools to promote our service information regularly to our customers. According to HubSpot report, 92% of all marketers that their social media marketing strategy generates exposure for their business. To engage effectively to our customers. This will give opportunity to our company to share our services and information which includes other benefits;
• To get feedback by leaving comments
• Improved customer services
• Content can easily distributed